Cartier may be a brand known for its high-end products and luxury status, but once upon a time, its position in the market was basic and unfussy – with Louis-Francois Cartier taking over his master’s workshop with the intention to create unique pieces which not only exuded style and timeless elegance, but which fit with the need of consumers and customers at the time.
Despite the original Cartier founder focussing on impeccable creations, combining function with style seamlessly, it wasn’t until his sons took over that the Cartier brand really become the powerhouse that it is today. While some of the most renowned and celebrated pieces from the complete Cartier collection were first designed and manufactured in the early days of Louis-Francois himself, much of the success and the popular pieces on the modern market have come as a result of the continued growth of this luxury brand over recent years.
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What makes Cartier such a powerful brand in the luxury market?
A great deal of the fame and fortune attributed to the Cartier brand today lies in its direct connection to royalty and to A-listers around the world. Throughout its varied and colourful history, Cartier has supplied and created pieces for kings, celebrities, princesses, and more – earning the royal warrant in France, Spain, Serbia, Russia, and the House of Orleans.
But success does not simply lie in popularity and the endorsement of the world’s most famous faces. The success of Cartier must also be linked to the brand’s continued commitment to and passion for innovation which compliments existing trends. This underlying strategy has seen Cartier continue to grow and enjoy success by working new mechanisms and on-trend features into the designs and concepts that already work for the brand – updating detail while retaining shapes and structures which have proven popular on the market.
Finally, Cartier owes much of its success to the consistency of its brand and the way it presents itself – leaning on the same colourways, delivering the same unmatched quality with every new collection and model, and always ensuring that exclusivity and the limited nature of each collection drive demand skywards.
Now let’s take a closer look at the top Cartier jewellery pieces and collections that have become a part of the very fabric of that brand’s success.
Our pick of the most popular pieces on the jewellery market
The following are all jewellery pieces which have enjoyed consistent, if not growing demand, since their release – with luxury jewellery lovers and investment buyers often drawn in by the coveted status and beauty of these pieces.
Cartier Love Bracelet
Whether or not you are familiar with the intricacies of the Cartier brand and its position in the luxury market, you will almost certainly have heard of or seen images online of the Cartier Love bracelet. A simple and exquisite creation which is designed as a form of the bangle which needs to be screwed onto the wearer’s wrist, the Love bracelet has garnered huge social media following thanks to its unique selling point of being unable to put on and take off on one’s own.
Looking back at the importance of influential names in driving Cartier’s presence and popularity on the market, Kylie Jenner is a notable name to mention here in relation to the incredible demand enjoyed by the Love bracelet. This, combined with the USP as mentioned earlier, makes this easily one of the most in-demand and popular Cartier pieces on the market.
Panthere de Cartier Ring
The Cartier panther can be seen across a number of jewellery items and pieces; however, it is the ring which is perhaps the most famous and popular. Intricate and detailed, with the feminine power and prowess of big cats central to the design, this ring and its supporting collection combine status with intimate detail, and personality with feminine charm.
The ultimate sign of a woman who means business, the panther is often used as a symbol of Cartier thanks to a painting that Louis-Francois Cartier himself commissioned of a woman with a panther at her feet.
Trinity de Cartier Ring
Our third and final piece in this exploration of Cartier’s most popular jewellery items is the Trinity de Cartier ring – a colourful ensemble of three different golden bands interwoven with each other to present a delicate aesthetic and to tell a story.
The three golds famously stand for the three stages of a romantic relationship, with Cartier now offering different variations on this basic design including diamond-encrusted rings and different band thicknesses.
A brand which combines its bold history with timeless design flair and creativity, Cartier has earned its place as one of the most popular luxury brands on the market – with all these pieces and more still very much a part of the coveted demand enjoyed by the brand.
