The current consumer trend is focused on fulfilling basic needs, but people are also shopping more consciously by buying locally and embracing digital commerce.
Consumers are turning to digital platforms. Fashion companies recognize that this trend is here to stay and are working to adapt.
However, traditional online shopping falls short when it comes to buying new clothes. Simply viewing images is not enough to replicate the experience of trying it on in person, resulting in frequent disappointment.
This may benefit the parcel industry, as they now have more deliveries and returns, but the increased emissions from this process are concerning.
If digital commerce is the way of the future, innovative solutions are needed to enhance the overall shopping experience for consumers.
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Filters
This year, eCommerce sales are expected to grow by 10.4%. In 2019, Instagram entered the online shopping world with the introduction of its checkout feature.
They then went on to launch an augmented reality shopping feature that allowed users to digitally “try on” products before purchasing. Dior utilized this feature for their collection, allowing consumers to try on their clothes through an augmented reality filter.
However, despite the potential benefits, many clothing brands have yet to fully embrace this interactive feature.
The main reason is that the technology is not yet advanced enough. Phone cameras struggle to accurately distinguish all body parts, as there are countless variations in shapes, sizes, and poses.
This limitation could result in frustrating shopping experiences for consumers when it comes to clothing. Besides, you might need to use VPN apps to access some geo-restricted filters.
Currently, digital shopping experiences based on this technology are mostly limited to brands selling makeup, glasses, and hats. This is because the face offers more stability for accurate digital try-on experiences.
Overall, while Instagram’s feature has promising potential, further advancements in technology are necessary before it becomes widely adopted by clothing brands.
Security Options
When browsing fashion-focused e-commerce sites, you can greatly benefit from using a VPN.
If you have a FireStick VPN, you can enjoy heightened security while browsing. watching videos, or making purchases.
The use of Amazon Fire Stick allows you to turn your TV into a smart device. Using virtual private networks, retailers improve the speed of service delivery while effectively safeguarding customer data from potential breaches or disruptions to business operations. Such tools often have a free trial.
Virtual Storefronts
AR and VR offer unique experiences for consumers to interact with products. Ralph Lauren and other brands harness the power of virtual reality and offer secure shopping through the Obsessar platform. This innovative technology allows online shoppers to break free from the monotony of static product photos.
By entering a virtual store, customers can explore its layout just like using Google Maps. They can easily click on products they find appealing, which then brings up a detailed product page with all the necessary information and an “add to shopping cart” button.
With VeePN, they can buy products at the lowest prices. To enhance the shopping experience, music is also played, mirroring the ambiance of a physical store.
Celebrating Diversity
This year, eCommerce sales are expected to exceed $6 trillion. Shopping for clothing online can be difficult when it comes to finding the right size that flatters our unique body shapes. This challenge is further amplified when items are designed to hug, shape, or accentuate our figures. Unfortunately, the online size guides provided by brands offer little assistance.
However, ASOS took a step towards revolutionizing this issue with a groundbreaking feature called “See my fit.” Teaming up with Zeekit, an expert in Augmented Reality technology, they developed a tool that enables shoppers to visualize how their chosen garments would look on different body types. You can access their site using a Microsoft Edge free VPN and other browsers.
During the trial phase, customers had the option to select from 16 distinct body types and see how a product would appear on each one. The purpose of this innovative tool is to empower customers to make more informed purchasing decisions by displaying how the products truly look on models who closely resemble them. With VPN apps, you can pick the best products sold in different regions.
Unspun has taken a unique approach to the same challenge faced by ASOS. Using advanced robotics and digital technology, the company digitally designs jeans that are tailored to each individual customer in a 3D format. This innovative process not only ensures a perfect fit but also allows for customization options. You can safeguard personal data using special tools.
Detailed Info
Shoppers can now explore every aspect of the supply chain. From learning about the intricate processes involved in their creation to discovering dedicated suppliers, customers can gain a deeper understanding of a brand’s commitment to environmental sustainability. Using VeePN, you can access listings without compromising your privacy.
These examples demonstrate the promising growth and innovation potential of the current shopping experience. Fashion brands are committed to investing in new solutions to meet the needs of customers in terms of personalized preferences. Using virtual private networks, you can safeguard your purchases.
