Customers can make or break your fashion brand. Without a loyal customer base, you will struggle to make a profit and stand out amongst your competitors. So, what’s the solution? Your brand needs to put your customers first. What can you do to make them happy – so they keep returning?
This useful guide is here to tell you everything you need to know. This guide will show you how to prioritise your customers, from purchasing unique wholesale boutique clothing to going the extra mile.
Table of Contents
Be Inclusive
Too many fashion brands are hitting the headlines as they fail to be inclusive. This is one way to drive your customers away, and it can leave a pretty bad first impression. The clothing you choose to sell shouldn’t just cater for one individual. Instead, you want to select a product range that anyone can enjoy, regardless of their size.
So, next time you purchase your wholesale boutique clothing, take a good look at the size range on offer. If you choose to only stock sizes 6 to 14, you are narrowing down your customer base. You will tend to find that customers are looking for inclusivity in fashion more than ever. You can learn more about inclusion by conducting some online research.
Build A Community
You want your customers to return to your brand time and time again. So, to achieve this, you need to make your brand more personable. Take time to really get to know your audience and build an online community. Start writing a blog based on topics your customers will find interesting, like inclusion. It directs customers to your website, where they can interact and learn more about your brand.
Ideally, you will need to start a mailing list. Once you have collected a few emails, you can target personal emails toward your customers. For example, you can send them a voucher code on their birthday. It shows the customer you have thought about them, which can certainly put a smile on their face. Learn how to build a mailing list by referring to some online resources.
Offer A Variety Of Different Styles
If you want to make your customers happy, you need to start branching out with your product catalogue. Your customers like to have a choice. So, next time you select your wholesale boutique clothing, pick a variety of different styles that will cater for a wider audience. Avoid basing your whole brand around one style. Doing this will push a large number of customers away from your brand.
If you want a variety of different styles, you need to choose a wholesaler who can help you achieve this, like Stylewise Direct. Their website is packed full of different types of clothing, from activewear to summer dresses. Choosing a wholesaler like this also means you don’t have to shop around. It is a one-stop shop for all fashion lovers, and you can really vary your clothing ranges throughout the seasons.
Get To Know Your Target Customer
If you want to make your customers happy, you need to start putting yourself in their shoes. What does your target customer like and dislike? What are the things that interest them the most? Finding out the answer to these questions can help you build your product range, but it also allows you to spot gaps in the market that you can explore to help you stand out amongst your competitors.
Start by defining your target market. You can learn how to do this from various online resources. Look at your current customer base and note down factors like their age, location and buying habits. Once you put yourself in your customer’s shoes, you will look at your brand differently. You will be able to understand what your target customers need from your clothing range, and you can then work to accommodate this.
Go The Extra Mile
Making the customer happy is all about going the extra mile. You want to ensure that they have a great shopping experience with your brand, so they keep returning. For example, if you have a retail unit and see a customer struggling to find an outfit, go up to them and offer to be their personal shopper. Help them find an outfit that they will love. Don’t be afraid to dish out compliments and give them a confidence boost. It is behaviours like this that will encourage customers to return.
If your fashion brand sells solely online, send out a freebie now and then in your orders. It doesn’t have to be anything that will significantly dent your budget. However, a simple thank you note and a sweet is a kind gesture that is sure to put a smile on your customer’s face. Going the extra mile for your customers can help you leave a lasting impression.
