Since 1993, October has been celebrated as Breast Cancer Awareness Month. The symbol of this global initiative is the pink ribbon, invented by the Vice President of Estée Lauder Corporation. The pink color is a symbol of life, beauty, and health. In support of women who have beaten cancer, well-known brands specializing in beauty and fashion are releasing limited collections of their products and participating in various events throughout the month to raise awareness of this terrible disease. This year, the Russian brand of exclusive wigs Shopfans wig joined the international campaign and took part in the largest Pink Runway 2017 fashion show organized by the Maimonides Medical Center in Brooklyn.
Pink Runway is an annual charity fashion show during which Maimonides Clinic patients who have overcome breast cancer walk the pink runway wearing designer outfits. All of them have gone through a difficult path to recovery. The image of each model is the story of a woman, beautiful, stylish, fearless, and incredibly strong. Pink Runway 2017 took place on October 25 at Manhattan’s largest Marquee concert venue. The event traditionally brings together famous designers and fashion stylists who consider charity an integral part of their professional activities.
Fashion and beauty experts know best how important it is for all women always to look perfect. And for those with such a severe illness, the issue of external attractiveness is much more acute. With the help of professional stylists and designers, the girls are transformed, their wings spread behind their backs. A charity show performs several functions at once. Makeup, hairstyle or wig selection, designer clothes – all this helps women to be confident in their irresistibility. Secondly, the main characters of the podium inspire with their example those who are still struggling with the disease or have just heard their terrible diagnosis. Thirdly, every October reminds women that they must undergo an essential examination of the mammary glands at least once a year.
Shopfans wig founder and wig designer Tatiana Shefer was invited to Pink Runway 2017 on the recommendation of the organizers of Brooklyn Fashion Week, the second most important American Fashion Week after New York Fashion Week. Schaefer works as a stylistic partner with Brooklyn Fashion Week and designs wig collections for the fashion shows within its framework. In addition, the history and philosophy of the Shopfans wig brand are closely connected with the support of women who, due to illness, have entirely or partially lost their hair. Since childhood, Tatiana has been obsessed with finding the perfect wig for her neighbor with alopecia. And not finding a wig that met all the requirements, she decided that she would create such a wig herself. Many years have passed since then, and Shopfans wig designer wigs have already helped hundreds of women worldwide to feel attractive again and love the reflection in the mirror. Despite the popularity of exclusive Shopfans wig wigs among private clients – many of them influential people, actresses, and show business stars – Shefer continues to engage in charitable projects. In Russia, Tatiana cooperates with foundations and hospitals, based on which she conducts active educational activities – she conducts seminars and lectures on the history of wigs and their care and shares the secrets of creating spectacular images using a wig to help with the selection for different types. Tatiana also developed and launched a social campaign on her website. In some beauty salons, you can donate your hair to wigs for women with cancer and receive a professional haircut as a gift. A designer with such a big and kind heart and a socially oriented brand deserve the right to participate in a fashion show on a pink catwalk.
For Pink Runway 2017, Tatiana Shefer worked on fashion looks for unique models in collaboration with designers and stylists. In the concept of the created image, she selected wigs for the girls so that they ideally suited them according to their type, emphasized their individuality, and hid the flaws in their appearance. Tatiana’s professional work and original wigs made each image special, and the show was bright and memorable.
The last fashion event became a high-profile event in New York social life and gathered many essential guests. Among the audience were seen many stars of American show business. All funds raised that evening were donated to the Maymonides Medical Center Cancer Patient Assistance Fund. “Any art, including design, awakens in the heart of a creative person such notes that help to love, understand, forgive and help. And we have a great opportunity to create in our art studios and design workshops. Each of us can direct our creativity to good deeds – we can all do good,” Tatiana Shefer shared with us.
