Most customers focus on the product itself, taking into consideration its quality and price but cosmetic brands are very different. Beauty clientele believes that package is no less important than the cosmetic inside. Its crucial to attract customers with extravagant colours, unique shapes and modern materials. Always stand out and be special.
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Variety of materials
Cosmetic bottles should be as functional as possible enabling the user to apply all of the liquid with no waste. There can be standard bottles with various capacity that range from 15 ml to even 1000 ml and they are the most popular due to their universality.
Glass bottles usually become fragnance dispensers. Glass is also perfect for oils. In this case its recommended to use small bottles with a dropper. Beauty concerns realize that packaging is important because everything depends on the first impression. Customers usually chose products that look good because humans are visually oriented.
Given a choice between two same price cosmetics, the majority of buyers would decide on the one with a more appealing appearance. Another important factor is popularity and marketing of the brand and their personal experience.
Eco cosmetic packaging for you and other people
Plastic can be easily dispensed once it is no longer needed, thus saving the environment as there are new methods of creating plastic.
This popular material is light, easy to be formed and also long lasting which all make it a perfect choice for creams, soaps and foams. This is one of the most frequently used cosmetic packaging! It is worth noting that there are modern varietes of plastic and new methods of creating this material.
For example HDPE is the safest plastic variety used for food packaging – including meals for infants and small children. The secret lies in humidity, chemicals and temperature resistance.
Colours make a other difference
Beaty demands creativity. Cosmetic jars, bottles and roll-ons can be transparent but they do not have to be. There are many other colours available in forms of cosmetic packaging.
Think of it. Make your dreams alive matching your cosmetics with colours that correspond to them. There are gold, black, silver, clear and amber variants among many others.
Everything can be customized – even packaging surface which can be gloss, matt or combination of both. Also bottom shape can be different than standard and there is a choice between: oval, rectangle, round and square. Cosmetic packaging is no longer plain.
